keep the beach clean and your hair messy

Love. Not Waste.

At Love Not Waste, we are happy activists, spreading the word on how plastic waste can turn into brand new products. We want to show you, surprise you, make you smile. That's why we showcase great sustainable brands, organize beach clean ups and fuel projects like Recky the Recycled Racket Machine and The Million Dollar Store. It's a bright plastics future!

Beach Clean Bingo.

Beach Clean Bingo! In July and Augustus you found us on the beach playing Beach Clean Bingo.

It is free, it is fun and it saves the planet! This Summer we clean the beach of Bergen aan Zee & Egmond aan Zee with 155 participant and collected 68 kilo's of waste. Check out our FB-page for the pictures! Read all about the best game on the beach here. Did you know it's also great for a sustainable business team event. Learn more. For more info and bookings, get in touch!

Alkmaar City Cleanup.

Alkmaar City Cleanup is a wrap, what an awesome day it was. In total 783 people cleaned up 1.017 kilos of waste together. We set the record of biggest city cleanup of the country, read more.

Million Dollar Store.

Do you believe, you can build a whole store that doesn't cost anything? We developed a store concept based on 3 basic principles that are changing the world right now. It's happening! Check it out! 


Clean ups.

Love Not Waste loves to clean up the beach. Collecting new raw material for amazing new products. Follow our adventures online and check out the next clean up!

International tour.

From September 2016 to April 2017  LNW hopped on a surf van and traveled the Atlantic coast from Holland to Morocco to clean the beach and create new stuff from ocean waste. To catch the vibe, watch below video made during the clean up tour in Morocco!


De Goby op het Indiase strand van Mape vormde de inspiratie voor project TITI, de plastic etende schildpad op het Bergense strand. In slechts enkele weken tijd brachten we middelen, materialen en enthousiasme samen en kunnen we TITI Trash Turtle Bergen aan Zee vol trots presenteren op het strand. Lees meer.

Our enthusiasm and knowledge about plastic recycling comes together in our projects. We work together with both companies and volunteers to make dreams come true. Check out these awesome adventures!

Green Challenge.

Change the world, start local. We collected the inspiring stories of local entrepreneurs who changed their business in sustainable ways. Read more!

Project Recky.

We brought happy activists together to build a machine that creates beach tennis rackets out of old bottle caps. Wanna know how we did it.. check out this video.

Wanna know more about our current projects, check it out.